At the 2011 Southern Baptist Convention, I met with Thom Rainer, President and CEO of LifeWay Christian Resources. He and I met at the Sheraton-Phoenix Hotel in Downtown Phoenix, Arizona for a conversation about the Southern Baptist Convention and LifeWay. Below is a transcript of our conversation delineated by our respective initials.
NRC: Describe your responsibilities at the annual meeting.
TR: My responsibilities at the Southern Baptist Convention annual meeting include reporting to the messengers about LifeWay’s operations and future plans. LifeWay also runs an exhibit and store in the exhibition hall. While at the convention LifeWay’s executive committee meets to discuss several items. This year all the SBC entity heads are signing a “Unity” document so I have those responsibilities as well.
NRC: How many years have you been a part of the largest deliberative body in the country?
TR: I have attended the Southern Baptist Convention every year since 1984 with the exception of two years when I had family related reasons that prevented me from attending.
NRC: The period of time in the late 1970s and the 1980s was a contentious time for our convention. What are some of the best things that came from what has been termed as the “conservative resurgence?”
TR: The best thing that came from the conservative resurgence was a return to biblical theology. I was a student at SBTS in the 1980s and the denomination had taken a sharp turn to the left and the seminaries followed suit. That’s not hearsay, I was there in the classrooms. To say there was not a problem would be like sticking your head in the sand. I would not be a southern Baptist today had it not been for a conservative resurgence. We owe much to those heroes who have gone before us. I was very much a foot soldier in the conservative resurgence.
NRC: What issues (theological or otherwise) will the SBC wrestle with in 2021?
TR: You are asking me to be a prophet. I don’t have a clue what we are going to discuss in 2011. But I will try and give you a trajectory. If we continue to go in the same path we will be discussing how to allocate missions funds and playing the blame game when it comes to low numbers of baptisms. Again, I cannot predict the future and this is not a prophecy just a guess if the current trend continues.
NRC: It’s been reported that the overall number of baptisms in the last year has declined. You and I know that God is doing some amazing things within the convention – new leadership at NAMB and IMB, record numbers of seminary graduates, renewed emphasis on church planting, and a refocus on the Great Commission and Great Commandment. You have written books on church growth strategies. But what weaknesses exist in the convention? Is there one thing you can point to and say, “This is the reason we are not seeing overall baptisms increase.”
TR: Yeah. Me. You. We need to be sharing our faith more. Look, we are not a large organization trying to propagate an intuitional bureaucracy. Even above the institution of the church, the problem lies with individuals. It is not solved in LifeWay, NAMB or the seminaries, the issue lies in the individuals in the local church.
NRC: You have served as the founding dean of the Billy Graham School of Missions, Evangelism and what was then Church Growth. How did your experience in academia prepare you for your current role as President and CEO of LifeWay?
TR: Theological fidelity was the biggest thing I learned while serving as Dean of the Graham School. What I mean by that is when Dr. Mohler came to SBTS it was when it was a very much mixed up and messed up place. So the Graham school was an opportunity to start fresh with faculty who were committed to teaching the word of God. While helping start the Graham school I developed the skill of entrepreneurship. We thought outside of the box in terms of education. We were the first to look at alternative delivery systems. We had a weekend MDiv and that was transformative back then. DMins became cohorts. Now we see those systems as commonplace. One key thing that was valuable was the importance of biblical theology. Jimmy Draper [my predecessor] was the reformer at LifeWay. He did a great job, and I came in and used the foundation that Dr. Draper had to challenged the organization to explore deeper issues. My experience as the Graham School dean taught me about theological fidelity. Since coming to LifeWay I have tried to cast a vision that is faithful to that. We are now simulcasting David Platt with six hours of intensive theological training. I want LifeWay to be the knowledge organization in Christian research.
NRC: You and your son have written the first significant research piece on the millennial generation. Your own children are of the millennial generation. What surprised you about the millennials?
TR: Overwhelming desire to say connected to their families. Many only want to marry once.
NRC: Give me your vision for B&H Publishing? What competitive advantage does B&H retain in the Christian publishing market?
TR: The big competitive advantage B&H Publishing has is the fact that it is anchored in SBC doctrine. We are owned by the SBC, and we must stay true to the SBC. Another thing that B&H is doing is leading in the digital world especially in the “app” world. As for the vision of B&H we want B&H to be the best biblical solution for life with the best delivery system available.
NRC: What are the challenges the Church Resources division of LifeWay face? (FU: Just because a church is Southern Baptist doesn’t necessarily mean it uses LifeWay Sunday School material. What do you think about that and how does LifeWay respond in a marketplace of alternatives)?
TR: The ongoing challenge is the dated material. Church are not buying as much. 20 yrs ago churches by and large bought dated materials. Now instead of 100% of classes using dated material 100% of the time we are seeing a change in churches. Only 50% of the classes are using dated material 50% of the time.
NRC: You will not be the President and CEO of LifeWay forever (unless the Lord returns first). When the Lord moves you to a new area of service in the convention or you retire, what do you want LifeWay to look like?
TR: Let’s look at 10 years from now. LifeWay will be a much more digital organization. Our delivery system will be radically different. I hope LifeWay will be a more knowledge center in terms of research. I hope we get to the point where our attitude is not ‘let’s make a product and hope the church will buy it,’ rather, let’s reverse course and listen to what God is doing in the church and then make products to aid that.
NRC: How is LifeWay directly involved in the Great Commission?
TR: We have employee mission trips, and we contribute to the Cooperative Program.
NRC: You are an entity head of the largest Protestant denomination in the country. You were the founding dean of the Graham school, your credits include countless books and articles for and about the church. Your name is widely-known in Southern Baptist life. Your books are found in bookstores across the country. How do you maintain humility in your life and ministry?
TR: Wow. You make me sound really good. I give credit to my wife. If you ask my sons and I think they are poor judges, they said I did two things: I allowed them to chart their own path with the Lord. I never told them they had to serve the local church but all three do serve in local churches. I let God direct their paths. I sure have messed up a lot; I traveled a lot and tried to take them with me. But I have a wife that really makes me look good.
NRC: If your tweets are any indication of your focus and your passion, I would have to pinpoint your love and concern for your family as a critical part of who you are. As someone who will be married in a few weeks, I am interested in how it is you minister to your family.
TR: I am married. My wife is a great supporter. Frankly, I don’t think I do maintain humility. Someone who thinks so probably isn’t humble. I can be an arrogant jerk. I struggle with my prayer time; my mind is going in a thousand different directions. My boys keep me humble. I have all kinds of checks and balances in my life. But I give my wife credit.